Current Social Media/Influencer Marketing/Marketing Mix
For the current social media/influencer marketing/marketing mix I decided to get screenshots from Dolce & Gabbana's social media pages including Twitter, YouTube, Facebook and Instagram. This shows what the brand is doing on their social media pages. I also included a Dolce & Gabbana Vogue cover to show that even though social media is being increasingly more important, brands are still promoting through print magazines.
Dolce & Gabbana uses a lot of influencer marketing, whether that be though picture campaigns, fashion films and runway shows. Cameron Dallas, Emilia Clarke and Kit Harrington are just a few influencers/celebrities that Dolce & Gabbana have used for their marketing.
Dolce & Gabbana uses a lot of influencer marketing, whether that be though picture campaigns, fashion films and runway shows. Cameron Dallas, Emilia Clarke and Kit Harrington are just a few influencers/celebrities that Dolce & Gabbana have used for their marketing.
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