PESTLE Analysis
Similar to the SWOT analysis, I again summarised and changed the layout of my original PESTLE analysis, not only to fit the overall report image, but also to make it easier to read and understand.
I created two different versions of the PESTLE analysis's, the first is what I originally wanted to include in my report, and the second being the final version that is in my report.
The image shown above, is the version of the PESTLE analysis that is included within the report. The layout of this fits more with the image that I intended with the brand marketing report. Therefore, the image included in the centre does not only fit with the information in the analysis, but also makes it more visually pleasing for the reader, especially in comparison with the first version I created which is shown below.
This version on the PESTLE analysis is more basic compared to the final version. Furthermore, this included more information which is more overwhelming than the final version, as I did not want to overload the reader with information that is also included in the Macro Economic Analysis section of the report.
The full version of the PESTLE analysis can be viewed here:
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