Presentation

In order to get some formative research on what we were currently researching and our recommendations for our brands, we had to make a presentation to pitch our ideas.

In the presentation, we had to include:

- Why our chosen brand is interesting for the Brand Marketing Report

- Justify the brands current position in the market, whilst looking at their history.

- Summarise the findings/methodologies of our research.

- Present our recommended future strategies for the brands. 

- Include at least 3 different elements that we found to be of particular interest in our outcomes. 

From this presentation I was able to get back feedback to help me create the marketing report to my full ability. The feedback included:

- Focusing on future recommendations: competitors, art direction, where I am taking the brand.

- Reduce the size of the brand positioning map: don't have the Dolce & Gabbana as an extreme, move to the middle to see where it compares to the other brands.

- Back up research.

- Don't say 'personally' - it is not a personal opinion, more what is best for the brand. Do not speak in first person. 

My presentation is shown below.