Proposed Brand Market Position and Competitors

In the proposed brand market position and competitors moodboard, I decided to include images of Dolce & Gabbana's competitors who also have connections with their origins, but do not stick overly close to them. For example, Burberry is a British brand, which often references its heritage, however, the use of their heritage is not too overwhelming for the consumer.
Part of my recommendations is for Dolce & Gabbana to begin to move away from their heavy use of the Italian heritage, which is now become a major part of their brand, as this may be preventing the brand from reaching the Asian market.
I also included the proposed brand positioning map to show so I could visually see where Dolce & Gabbana could sit amongst the other competitors. The brand could move towards still being heritage oriented as well as being a step towards being more fashion forward.