Proposed Consumer Demographic
Similar to the current consumer demographic, I again struggled to visually display the proposed consumer demographic. I decided to follow a similar pattern to the first consumer demographic moodboard by including pictures of the towns that Dolce & Gabbana should target. They should continue to appeal to western countries while also trying to target Asia - a major upcoming market. The brand also should continue to appeal to appeal to a large age range - both a young and older demographic. This can be seen through the runway pictures that are from the Dolce & Gabbana show.
As I found it difficult to visually display the proposed consumer demographic, I decided to write a paragraph in the moodboard to give a better understanding of the consumer.
As I found it difficult to visually display the proposed consumer demographic, I decided to write a paragraph in the moodboard to give a better understanding of the consumer.
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