Current Brand Market Position and Competitors Moodboard

For the Competitors and Brand Positioning moodboard, I gathered pictures from Dolce & Gabbana's competitors SS19 campaign in order to show the competitors and what they are currently doing. I also decided to include the a image form Dolce & Gabbana's SS19 women's campaign so I could see what they are doing compared to their competitors.
By adding the brand positioning map, I could also visualise where Dolce & Gabbana stands amongst other brands in terms of quality and price.

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