Dolce & Gabbana SS19 Part 2

Dolce & Gabbana Spring/Summer 19 Campaign

The most recent Dolce & Gabbana campaign aimed to express how the brand is perceived by consumers. However, the images taken came across as lost and cluttered. Each piece of clothing by the brand stood out against the large amounts of normal people in the images, with the items being made of large patterns and bright colours, which are undeniably eye catching - but perhaps, in my opinion, for the wrong reasons. The clothing paired with the somewhat humorous images came across as cheapening the brand, rather than making people want to yearn for the clothing.
I understood the reasoning behind the general Italian public being in the images, as well as the models, due to them wanting to keep to their Italian origins, while also wanting to include all different types of people, to aim at a wider demographic. This can also be seen through the diverse use of models in the campaign - perhaps one of parts I found slightly innovating about this brand. By models such a Ashley Graham, who are at the forefront of trying to change the industry into a more accepting place for people of all sizes, ethnicities, religions, etc, being included in the luxury brand campaigns, it makes more people more likely to buy into the brand as it removes a sense of alienation against the average person.
Nevertheless, overall, the campaign came across as lost; an overly complicated idea which made it hard to follow the vision that Dolce & Gabbana wanted to express.

Dolce & Gabbana Spring/Summer 19 Show



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