Current Consumer Demographic Moodboard

I found the process of creating the consumer demographic moodboards difficult due to me finding it hard to visually display what Dolce & Gabbana's current consumer demographic is. However, I started with getting pictures from different prosperous more western cities This is because my research shown that not many of Dolce & Gabbana's consumers are from Asia, and more from Europe and America.
I used a picture of Ashley Graham, as she is a well known model that appeals to all types of women - young, old and any shape. Furthermore, the use of influencer Cameron Dallas targets a younger demographic.
I also used a picture of Vogue and other luxury fashion brands, because a Dolce & Gabbana consumer is usually wealthy and probably buys from other fashion brands and is fashion aware.

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