Dolce & Gabbana Competitors

Dolce & Gabbana have many competitors, which is perhaps the biggest threat to their company. Some of the recent campaign images of Dolce & Gabbana's competitors are below, to show the differences between the brands.

Gucci SS19

Burberry SS29

Balenciaga SS19

Saint Laurent SS19

Versace SS19

Prada SS19

I was able to find a statistics that show the Dolce & Gabbana's competitors's use of social media influencers and how much engagement that they have gotten through theses competitors. Social media influencers is something that Dolce & Gabbana have been focusing on since around 2016, some of their runway shows and campaigns featuring mostly influencers. Therefore, it is no surprise to see Dolce & Gabbana in the top five of the most engaged with brands.

The fact that Dolce & Gabbana, is fifth amongst 23 other major fashion brands, shows that the brand knows that they are engaging with a wider demographic by using social media influencers. This highlights that the the realm of social media influencers, Dolce & Gabbana are ahead of many other brands and should continue with the form of marketing.


In recent years, Gucci has become one of the most popular fashion brands, with them being seen all over social media. Their use of 'viral marketing' and eclectic clothing has meant that they have become extremely well known and thus now one of the biggest and sort after fashion brands. 
The graph below shows Gucci's revenue between 2011 and 2017. Similar to Dolce & Gabbana's turnover, Gucci has always had a high revenue, however, there is not overall pattern of growth. It is only between 2016 and 2017 that there is a prominent growth of revenue. This reflects the change in Gucci when the brand began to rise in the fashion industry. 

For Dolce & Gabbana, it may be Gucci that is their biggest competitor at this time. As they are a brand growing rapidly and contrasts with the more stagnant growth of Dolce & Gabbana. 

References

Aziende . (n.d.). Revenues of the Italian luxury fashion company Guccio Gucci between 2011 and 2017* (in million euros). In Statista - The Statistics Portal. Retrieved January 28, 2019, from https://www-statista-com.hallam.idm.oclc.org/statistics/676699/revenues-of-italian-company-guccio-gucci/.

Exane. (n.d.). Number of social media actions generated per post by top luxury brand influencer during first quarter 2017. In Statista - The Statistics Portal. Retrieved from https://www-statista-com.hallam.idm.oclc.org/statistics/246866/luxury-brand-social-media-buzz-top-influencers/