Proposed Social Media/Influencer Marketing/Marketing Mix
For the proposed social media/influencer marketing/marketing mix moodboard, I used a mix of images that Dolce & Gabbana are currently doing - that they should continue to use and images that things that they could bring into their marketing.
Dolce & Gabbana are big on their visual merchandising which is something that they could continue to do in the future, as this is something that makes consumers wants to keep going into the store. The themed stores and window displays makes it exciting for consumers.
The picture of the drones and the VR, is suggesting that Dolce & Gabbana should work more with technology. Dolce & Gabbana could create a VR experience that they could use in a campaign film and also make into a in store experience for the consumers to also try.
Dolce & Gabbana should continue to use social media and influencers to promote their brand.
Dolce & Gabbana are big on their visual merchandising which is something that they could continue to do in the future, as this is something that makes consumers wants to keep going into the store. The themed stores and window displays makes it exciting for consumers.
The picture of the drones and the VR, is suggesting that Dolce & Gabbana should work more with technology. Dolce & Gabbana could create a VR experience that they could use in a campaign film and also make into a in store experience for the consumers to also try.
Dolce & Gabbana should continue to use social media and influencers to promote their brand.
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